Parrtjima – A Festival in Light

Parrtjima is an extraordinary 10-night Aboriginal light festival held in Alice Springs, celebrating Central Australian art and culture with mesmerising light installations, the illumination of the West MacDonnell Ranges, live performances, talks and workshops.

Access PR has worked with event organisers Northern Territory Major Events Company since the debut of Parrtjima in 2016, handling all publicity for the annual festival.

Now a major drawcard for tourists, our PR campaigns have been acknowledged as key drivers in securing event attendance and creating positive sentiment locally and nationally. We generated 1,416 individual media stories for the 2023 event with 56 million media impressions.