Since 2017, Access has been the PR agency of record for Tourism NT, winning the account three consecutive times. Our team manages Tourism NT’s highly successful Always-On program across Australia and New Zealand, managing everything from strategic press office to year-round media famils and content creation.
Access was first engaged by Northern Territory Major Events (NTMEC) in 2016 to manage PR for the internationally acclaimed Aboriginal light festival, Parrtjima – A Festival in Light.
Noël Sydney was a Christmas festival that transformed the Botanic Garden and Macquarie Street into a dazzling Christmas wonderland for 16 unforgettable nights in 2022.
From strategy to execution, we drive awareness, attendance and ticket sales with impactful editorial coverage, working closely with the festival’s artistic director and key talent to secure high-value, on-message exposure across interstate and local media.
Our key objective was to drive awareness and visitation to Sydney’s iconic Good Food Month, a month-long celebration of chefs, restaurants, pop-ups, masterclasses, collaborations, and exclusive events. With Destination NSW as a key partner, our efforts targeted not just locals, but interstate and international audiences.
Our key objective was to position The Star as a distinct, must-visit Sydney destination and to drive visitation to its restaurants, entertainment and retail precincts. We managed an always-on press office, media and influencer famils, VIP and celebrity engagement, and ad hoc projects across lifestyle, dining, retail, events, and community relations.
From strategy to execution, we managed every aspect of publicity, including major announcements, media previews, media calls, famils, and influencer engagement.
We managed an always-on press office,and numerous projects, campaigns and major events spanning Aboriginal cultures and education, general entertainment, ceremonies, New Year’s Eve parties, Aboriginal art projects, contemporary art and culture events, the BLAK Markets, NAIDOC Week and more.
Our biggest project was the multi-million-dollar upgrade of T1 International, which included the launch of its luxury retail precinct, duty-free, dining, and the revamped T2 Domestic offerings. To support this, we executed media calls, famils and influencer partnerships, and produced a digital content series featuring well-known airport characters such as celebrity chef Luke Mangan.
Access was the first external PR agency hired by St Vincent’s Hospitals’ central marketing team to develop a consistent publicity and social media program across all nine of their private hospitals. The brief was significant, given the organisation’s complex stakeholder mix, limited spokespeople and strict communications regulations.
For four years, Access worked with a number of Charles Darwin University’s (CDU) departments on major projects from corporate restructuring to student services, digital transformation to issues management.
Mates4Mates is a national charity that actively supports veterans, Defence Force members and their families by providing social connection activities, psychological support, physical rehabilitation and skills for recovery programs.