A Night in the NT

A Night in the NT

To build brand advocacy for the Territory among Australian media, we created a multi-sensory experience called A Night in the NT, a ‘mini’ NT complete with tonnes of red sand shipped in from the Red Centre, at a private venue in Sydney.

The nation’s top tier travel, lifestyle, arts and culture media experienced contemporary Aboriginal culture, from food to music, fashion to art. A special VR experience was also part of the evening.

The event also acted as an opportunity to start, continue and reopen conversations with media to position the NT as an on-trend destination for culturally informed travel in Australia. 

Curator of Parrtjima – A Festival in Light, Rhoda Roberts delivered an emotive speech to introduce the upcoming festival and explained the connection between Aboriginal art in the Red Centre.

Parrtjima’s crowd favourite, Grounded Space, was recreated and projected onto the red sand floor; live models showcased Indigenous fashion, chef Zack Green gave a presentation about native ingredients and cooked a huge barra over an open fire.

The event was an overwhelming success, creating and deepening media’s understanding and awareness of what the NT has to offer when it comes to Indigenous cultures.

Tourism NT
The Ethics Centre
NT Business Events
Mates 4 Mates
Northern Territory Government
Charles Darwin University
Northern Territory Major Events Company
Brand Council
Children's Cancer Institute
Possability Group
Jacana Energy
NT Mental Health Coalition
Parrtjima – A Festival in Light
Million Dollar Fish
betr Darwin Triple Crown
Kwik Kopy
Grow Well Live Well
AGB Events
Barangaroo Delivery Authority
Sydney Airport
Verve Super
St Vincent's Hospital Australia
Starlight Childrens Foundation
Festival of Dangerous Ideas
Teachers Mutual Bank
Pathways to Politics