The Star

The biggest focus of our four-year retainer relationship with The Star was to promote the destination’s extraordinary food and beverage experiences and events. Our most recent campaign was to announce the arrival and opening of one of Sydney’s most iconic restaurants, Flying Fish, to The Star.

Alongside a dynamic media relations and publicity campaign, we managed the official opening event, where we secured the attendance of 52 media and influencers, and generated more than 120 pieces of media and social media coverage.

We have also delivered constant, proactive publicity for The Star and its stand-out restaurants including Sokyo, Fat Noodle, Black Grill and Momofuku, pop-ups by Luke Nguyen and Chase Kojima, plus major campaigns like the first-ever Vivid illumination, Good Food Month programs, Lunar New Year celebrations and exciting live events at the Lyric Theatre.