We created the concept, managed and successfully implemented a brand new project called The Learning Edge that focused on building online teaching resources for the most innovative teachers in New South Wales.
Our idea was for teachers to submit a video on how they use online teaching to win equipment and a place in a special digital workshop hosted by online teaching sensation Eddie Woo. YouTube came on board (at no cost) and hosted the workshop.
We generated high-profile, 100% on-message media coverage as well as trained a emerging generation of digital teachers. Our concept was adopted as an annual event.