St Vincent’s Private Hospitals

St Vincent’s Private Hospitals

Access was the first external PR agency to be hired by a central marketing department to develop consistent and relevant media relations and social media across all nine private hospitals.

With little ‘new product’ news, a large number of stakeholders, availability issues for spokespeople, and strict regulations when it comes to communications and PR – and no previous PR program – it was a tough but exciting brief.

We adopted a strategy of relevant and impactful storytelling to generate ongoing, consistent coverage across target media, from national TV through to magazines, online new, niche parenting and blogs.

For the Mater Maternity, we turned relatively dormant social media into highly engaged channels through a combination of video content, interactive community management and UGC. We also devised and implemented webinar series when virtual advice and education became critical.

Tourism NT
The Ethics Centre
NT Business Events
Mates 4 Mates
Northern Territory Government
Charles Darwin University
Northern Territory Major Events Company
Brand Council
Perfectly Sorted
Festival of Dangerous Ideas
Mater Maternity
Barangaroo Delivery Authority
Sydney Airport
Verve Super
Australian Payments Network
Food Frontier
The Star
St Vincent's Hospital Australia
Starlight Childrens Foundation
Parrtjima – A Festival in Light
Teachers Mutual Bank
Sydney School of Entrepreneurship
Nurture Her
Art Gallery New South Wales