In 2020, MONOPOLY joined forces with the Movember Foundation for a special edition of the famous board game. Our brief was to raise awareness and to drive sales which in turn would raise $150,000 through $5 donated for every game sold.
Access devised a three-prong approach: media relations; influencer; and a paid media partnership with The Design Files.
The resulting content was outstanding and we secured 179 pieces of earned coverage. We exceeded every client KPI and most importantly, the fundraising goal was met!