Hasbro

Hasbro

In 2020, MONOPOLY joined forces with the Movember Foundation for a special edition of the famous board game. Our brief was to raise awareness and to drive sales which in turn would raise $150,000 through $5 donated for every game sold.

Access devised a three-prong approach: media relations; influencer; and a paid media partnership with The Design Files.

The resulting content was outstanding and we secured 179 pieces of earned coverage. We exceeded every client KPI and most importantly, the fundraising goal was met!

Tourism NT
The Ethics Centre
NT Business Events
Mates 4 Mates
Northern Territory Government
Charles Darwin University
Northern Territory Major Events Company
Brand Council
Children's Cancer Institute
Possability Group
Jacana Energy
NT Mental Health Coalition
Parrtjima – A Festival in Light
BASSINTHEGRASS
Million Dollar Fish
betr Darwin Triple Crown
Kwik Kopy
Grow Well Live Well
AGB Events
Barangaroo Delivery Authority
Sydney Airport
Verve Super
St Vincent's Hospital Australia
Starlight Childrens Foundation
Festival of Dangerous Ideas
Teachers Mutual Bank
Pathways to Politics