Charles Darwin University
Contact-position: Director, Marketing, Media and Communications
"Charles Darwin University’s communication function was lacking as a result of organisational and staff changes. Our brand was suffering in the public arena, with low stakeholder support and advocacy creating negative perceptions and perpetuating the spread of misinformation.
Access PR arrived and has made a significant difference to CDU’s reputation and overall communications approach and strategy.
When it comes to media there has been a complete turnaround. Now, there is a more balanced, fair and accurate narrative, thanks to Access.
This is a great outcome given the complex and potentially damaging issues they needed to manage.
Access’s dedication, insights and ability to deliver across our communications requirements has been brilliant."