Tourism NT has released three new TVCs for its award-winning* ‘Seek Different’ campaign, this time encouraging Australians to reconnect with loved ones in the Northern Territory.
The creative challenge this campaign iteration addresses is the current need from Australians to want to reconnect with the loved ones they have been separated from over the last two years. Running until 31 March, the TVCs highlight the emotional need to physically reconnect after years limited to virtual connection. The iconic destinations Uluru, Alice Springs, and Darwin, are featured and aim to inspire Australians to visit the Territory for a truly different and meaningful holiday.
Produced by KWP! on behalf of Tourism NT, the three TVCs feature friends and family, both young and old, reuniting in the Northern Territory, discovering unique experiences together including Segway tours around Uluru, exploring the incredible Ormiston Gorge in the West MacDonnell Ranges, and enjoying the family-friendly waterfront precinct in Darwin’s CBD.