Tourism NT today launches its first international marketing campaign in New Zealand since COVID-19 travel restrictions ended, encouraging Kiwis to quench their wanderlust with a unique Northern Territory holiday that is ‘different in every sense’.
Titled ‘Seek Different’, the multi-platform campaign champions the individuality of travellers while highlighting the many facets that make the NT intrinsically ‘different’ as a holiday destination – from rich culture and history to deep spirituality, breathtaking landscapes and spectacular wildlife.
In particular, the campaign spotlights the NT as Australia’s premier destination for Aboriginal art and a gateway to experiencing the oldest continuous living cultures on Earth.
Produced by KWP! on behalf of Tourism NT, the ‘Seek Different’ campaign launches in New Zealand today with a 30-second TVC that will roll out across television and video-on-demand platforms. The video will also run across digital platforms including YouTube, Facebook and Instagram –amplified by paid social and digital targeting.
In addition, the campaign will be supported by print and OOH advertising, a media partnership with The New Zealand Herald and a range of PR, social, influencer and owned content activities including the launch of a dedicated microsite that will host guides and travel deals to help New Zealand travellers plan their visit.
The media strategy, executed by Atomic 212, will target the 50+ high value traveller segment specifically in Auckland and the North Island.
Tourism NT is also working with a range of trade partners in the promotion of the campaign, kicking off with a partnership with House of Travel.
For more information, visit: northernterritory.com/nz