Tourism NT invites Australians to connect with Aboriginal cultures

Tourism NT invites Australians to connect with Aboriginal cultures

Tourism NT has launched a new, national marketing campaign, ‘Culture is closer than you think’, reminding Australians of the many unforgettable Aboriginal experiences available only in the Northern Territory.

Running across digital, OOH, social media, YouTube and PR, and supported by paid and earned media and influencer partnerships, the campaign highlights that no passport is needed to experience truly amazing culture, including some of the world’s oldest continuous living cultures, which are on every Australian’s doorstep.

Produced by creative agency Common Ventures, the campaign is accompanied by two dedicated itineraries for both the Top End and Red Centre, as well as an education video for travellers – voiced by NT local, Gurindji man and prominent ABC radio presenter Charlie King.

 

Tourism NT
The Ethics Centre
NT Business Events
Mates 4 Mates
Northern Territory Government
Charles Darwin University
Northern Territory Major Events Company
Brand Council
Children's Cancer Institute
Possability Group
Jacana Energy
NT Mental Health Coalition
Parrtjima – A Festival in Light
BASSINTHEGRASS
Million Dollar Fish
betr Darwin Triple Crown
Kwik Kopy
Grow Well Live Well
AGB Events
Barangaroo Delivery Authority
Sydney Airport
Verve Super
St Vincent's Hospital Australia
Starlight Childrens Foundation
Festival of Dangerous Ideas
Teachers Mutual Bank
Pathways to Politics