Darwin Triple Crown delivers for the Territory

Darwin Triple Crown delivers for the Territory

This year’s Merlin Darwin Triple Crown, which was the first official Indigenous Round of the Repco Supercars Championship, was one of the most successful yet, independent research has shown.

The event, which took place from 17-19 June 2022, attracted a total of 40,448 attendances, and almost half of those who attended were visitors to the Top End, creating a significant economic benefit for the Territory.

 Research also found the event generated a massive economic stimulus of $28.4 million for the Territory, of which $21.3 million (75 per cent) was new money. This surpassed last year’s event, which generated $23 million, of which $17 million was new money.

Combined, Supercars fans clocked up a total of 72,869 visitor nights in the Territory. More than half (59.5 per cent) of attendees said they were very likely to return to the Merlin Darwin Triple Crown next year.

The Net Promoter Score (NPS) was 60.9, and attendee satisfaction was 8.5 out of 10. An NPS above 50 is deemed as ‘excellent’.

The Merlin Darwin Triple Crown is delivered by Northern Territory Major Events Company (NTMEC) on behalf of the Northern Territory Government.

Tourism NT
The Ethics Centre
NT Business Events
Mates 4 Mates
Northern Territory Government
Charles Darwin University
Northern Territory Major Events Company
Brand Council
Children's Cancer Institute
Possability Group
Jacana Energy
NT Mental Health Coalition
Parrtjima – A Festival in Light
Million Dollar Fish
betr Darwin Triple Crown
Kwik Kopy
Grow Well Live Well
AGB Events
Barangaroo Delivery Authority
Sydney Airport
Verve Super
St Vincent's Hospital Australia
Starlight Childrens Foundation
Festival of Dangerous Ideas
Teachers Mutual Bank
Pathways to Politics