The digital music, product and video streaming provider, Spotify, began in Sweden.
Spotify appointed Access PR to oversee the launch in Australia and NZ. In lieu of any media or ad spend, our role was instrumental in communicating this important news.
The strategic PR campaign, which rolled out across key traditional and social media channels, generated so much national excitement and conversation that it became the number one trending topic on Twitter.
The campaign helped exceed business targets around customer acquisition and Kate Vale, Spotify MD Australia and NZ, commented, “The results in that crucial first week have ensured we are on track to be one of the most successful country launches in Spotify history.”