Our Work

Contact Access-DGC

Pizza Hut

Pizza Hut

Pizza Hut engaged Access PR to launch the unique Cheeseburger Stuffed Crust Pizza, for which we developed an insight-led, integrated campaign across earned, owned and paid channels.

The campaign exceeded all key communications metrics but, most importantly, helped Pizza Hut exceed their launch week sales targets. It also prompted grassroots advocacy in favour of the flavour, with West Australians launching their own social media campaign to try to bring the flavour to their shores, and commercially, Dominos Pizza attempting to hijack the hashtag.