Access PR

Pizza Hut

Contact Access PR
Pizza Hut

Pizza Hut engaged Access PR to launch the unique Cheeseburger Stuffed Crust Pizza, for which we developed an insight-led, integrated campaign across earned, owned and paid channels.

The campaign exceeded all key communications metrics but, most importantly, helped Pizza Hut exceed their launch week sales targets. It also prompted grassroots advocacy in favour of the flavour, with West Australians launching their own social media campaign to try to bring the flavour to their shores, and commercially, Dominos Pizza attempting to hijack the hashtag.

Tourism NT
Sydney Airport
Art Gallery New South Wales
Parrtjima – A Festival in Light
Teachers Mutual Bank
Homeworld
CarePod
The Star
Barangaroo
Festival of Dangerous Ideas
Sydney School of Entrepreneurship
The New Daily
Tic-Toc
Corelle Brands
Daikin
Freeview
Frost
Brick Lane Brewing
Museum of Contemporary Art
ClickClack
Pizza Hut
Pacific Magazines
Changs
SBS
Fairfax Media