Tourism Northern Territory is today launching its brand-new national marketing campaign, Seek Different, celebrating the array of breathtaking, unique travel experiences that make the Northern Territory ‘Different in every sense’.

Unveiled by the Northern Territory’s Minister for Tourism and Hospitality, the Hon Natasha Fyles MLA, the campaign is aimed at inspiring domestic travellers – facing ongoing restrictions on international travel and looking for something truly different – to add the Northern Territory to their plans in 2021.

The new campaign underpins the Territory’s brands positioning, ‘Different in every sense’ by highlighting that we are all individuals, whether we’re seen as couples, groups or even social movements. We all seek to be different in our own way. Some of us do little things. Others, do bigger things. Because different reflects who we are and who we want to be.