Following extensive research and strategic planning, Palmer’s has launched its first-ever masterbrand marketing campaign in Australia through creative agency AnalogFolk this week.

Research identified that the idea of women suffering from ‘beauty chaos’ was universally felt and understood, with the new campaign a compelling reminder that Palmer’s knows that beauty is far less complicated and expensive than the industry makes it out to be.

The new ‘Find the Formula’ campaign for the skin and haircare brand is the first major brand push in 15 years, with previous advertising focussed on product-specific messages.