Starcom Melbourne wins Metricon business
June, 15 2016: Starcom Melbourne is proud to announce it has picked up the media buying business for leading Australian home building company Metricon from incumbent agency Nunn Media.
Valued at around $12m in billings per year, the Metricon account was awarded to Starcom after a competitive pitch process and will see the Melbourne agency provide a full-service solution.
Metricon’s General Manager, Victorian Housing, Peter Langfelder, said of the appointment: “We were very impressed with the calibre of people, internal culture and consumer knowledge within the Starcom business.
“Their ability to disentangle the customer journey, and use media to help address their needs at each step was a standout for us.”
Starcom Melbourne Managing Director, Peter Toone, said his team was looking forward to the opportunity to help Metricon drive its marketing activity further.
“We are delighted to be involved with a business like Metricon. Building a new home is a dream for many Australians and we look forward to helping people realise this ambition with the Metricon team.
“The company is well established, with 40 years’ experience, and are continually innovating. We are very excited to be embarking on this journey with them.”
The announcement follows Starcom Melbourne’s recent win of MYOB, and Starcom Sydney taking on The Study Group account.
For more information, please contact Rachael McKenzie, Access, firstname.lastname@example.org; 0433 890 127
Starcom architects connected human experiences to create value for our clients through precision marketing, content and technology solutions. In Australia, Starcom has five offices and more than 240 employees creating experiences for partners such as Suncorp, Mars, Samsung, Subaru and Metcash. Named three years consecutively in BRW’s Most Innovative Companies list, Starcom Australia also won Agency of the Year and the APAC network was named Network of the Year at the 2015 Festival of Media Asia Awards. Starcom is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups. You can follow us on Twitter via @StarcomAus.
From the day Metricon opened their doors in 1976, they have had the one goal: to create innovative designs and build quality homes, to suit all budgets. Metricon’s founders started with the burning desire to build homes where people would truly love to live and that’s what they are still focused on today. This unwavering commitment to quality and excellence in home design, has helped Metricon become Australia’s leader in new home design and construction, with operations spanning Victoria, Queensland, New South Wales and South Australia. Find out more at www.metricon.com.au