Starcom wins MYOB pitch
May 19, 2016: Starcom has won the business for MYOB, one of Australia’s leading accounting software providers, following a competitive pitch.
The win will see Starcom provide a full-service solution in Australia and New Zealand. PHD is the incumbent agency.
“The pitch response from Starcom demonstrated a deep understanding of our our brand and market, a sophisticated approach to media, data and analytics with a compelling vision to help us take the MYOB brand to the next level. We are very pleased to announce the appointment,” said Natalie Feehan General Manager – Group Marketing, MYOB.
Publicis Media Chief Operating Officer Chris Nolan said: “I am thrilled to create a new partnership with MYOB as they enter the next stage of their marketing journey. We are looking forward to delivering smart, effective communication solutions that will capture the imagination of current and future MYOB clients.
“It is very evident that the cultural fit and collaboration between our two teams is perfectly matched to deliver business objectives.”
For more information, please contact Rachael McKenzie, Access, firstname.lastname@example.org; 0433 890 127
About Starcom Starcom architects connected human experiences to create value for our clients through precision marketing, content and technology solutions. In Australia, Starcom has five offices and more than 240 employees creating experiences for partners such as Suncorp, Mars, Samsung, Subaru and Metcash. Named three years consecutively in BRW’s Most Innovative Companies list, Starcom Australia also won Agency of the Year and the APAC network was named Network of the Year at the 2015 Festival of Media Asia Awards. Starcom is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups. You can follow us on Twitter via @StarcomAus.
About MYOB MYOB Group Ltd (ASX: MYO) is a leading cloud based business management solutions provider. It makes business life easier for approximately 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, practice management, CRM, job costing, inventory and more. MYOB provides ongoing support via many client service channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and in 2015 was awarded the BRW award for the most innovative large company for 500+ employees and placed 2nd in BRW’s Most Innovative Companies Award list across all categories nationally. For more information, visit http.investors.myob.com.au or follow @MYOB on Twitter.