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SMG Appoints Toby Barbour as Sydney MD

SMG Appoints Toby Barbour as Sydney MD

Starcom MediaVest Group has announced the appointment of Toby Barbour as its Sydney managing director, effective December 4, 2015.

Barbour, who has been SMG’s client services director for the past two years, takes on the role as current managing director Annick Perrin is leaving the network in December.

SMG Australia CEO Chris Nolan said of the appointment: “We are delighted to welcome Toby to the Sydney leadership role. He will be an invaluable addition and has already done fantastic work for the agency and our clients over the last two years.

“I would also like to acknowledge and thank Annick for her leadership and dedication and wish her well in her next step.”

Passionate about strategy, brand and customer integration through a commercial lens, Barbour has extensive experience leading and building high-performance teams, with a successful career in marketing and sales management positions, including GM Consumer Marketing at Sony before joining SMG.

Barbour said: “I am absolutely thrilled to work alongside Chris Nolan to lead the Sydney team and drive the agency focus on continuing to create meaningful experiences for our clients’ brands.”


For more information, please contact Rachael McKenzie, Access,; 0433 890 127

About Starcom MediaVest Group

Starcom MediaVest Group architects connected human experiences to create value for our clients through precision marketing, content and technology solutions. Globally, SMG has 8,000 employees and 110 offices worldwide. In Australia, SMG has five offices and more than 240 employees creating experiences for partners such as Suncorp, Optus, Virgin Mobile Australia, MARS, SAMSUNG, Subaru and Metcash. Named three years consecutively in BRW’s Most Innovative Companies list, SMG Australia also won Agency of the Year and the APAC network was named Network of the Year at the 2015 Festival of Media Asia Awards. Ranked the number one global network by Ad Age and RECMA, SMG partners with the world's leading marketers and more digital disruptor brands than any other agency network. SMG's network includes our three global agency brands Starcom, MediaVest and Spark; content brands LiquidThread, MRY and Relevant24; and ad tech units, RUN, Audience On Demand and more. In 2014, SMG ( was named the top media network at Cannes and Festival of Media Global. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups. You can follow us on Twitter via @StarcomAus or @MediaVestAus.