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VivaKi Australia, a global leader in ad tech solutions, has announced two new appointments to its VivaKi Exchange team.

Experienced Zenith Optimedia Group Investment Director Jodi Fraser has been appointed to the position of Commercial Director, VivaKi Exchange. Fraser’s career spans 14 years in the media and communications industry and includes her role as Group Investment Director at Bohemia, where she directed the agency’s overarching strategy and media sponsorships.

In her new role, Fraser will work closely with the VivaKi OS team headed up by Lynne Chealander, and will oversee the Exchange team’s media partnerships, tracking and trends.

Andrew Joannou will join Fraser’s team as a Senior Analyst. Joannou leaves MediaVest where he worked with the client team on the Network Ten account.

His experience as an international trading analyst has helped Joannou inform media planning and buying decisions for companies including Go Energy, Australian Power and Gas, Merrill Lynch, Statoil and EDF Energy in his 13 years in the business.

Head of VivaKi Exchange Sarah Keith said: “We are proud to welcome Jodi and Andrew to VivaKi team. They are both confident and passionate explorers who can help us deliver the ideas, offerings and solutions that will enable us to scale Publicis Groupe’s paid media, ad tech and data power to benefit clients.

“VivaKi’s talent is what differentiates us. We are building our team to support agency clients with the best insightful market intelligence, price benchmarking and deal management experience in the industry.”

About VivaKi

Part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; CAC 40 index), the world’s third largest communications group, VivaKi scales paid media, ad tech and data power to accelerate Publicis Groupe client growth across two divisions—VivaKi Exchange (VX) and VivaKi Operating System. Visit us online at or follow us on Twitter: @VivaKi.

About VivaKi Exchange

VivaKi Exchange (VX), a division of VivaKi, is the joint media trading and partnerships operation of Starcom MediaVest Group (SMG) and ZenithOptimedia (ZO).  VX leverages the scale of Publicis Groupe’s global ad spend to deliver a functionally and visibly consistent trading product and new partnership opportunities to the benefit of clients.  Currently operating in 20 markets, VX is also responsible for working with the global trading teams at SMG and ZO on new business media pricing and multi-national client price setting and delivery.

For more information, please contact:

Andrea Kerekes Access PR  T: (02) 9292 7000 M: 0418 427 412 E: