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Heinemann Duty Free lands at Sydney Airport

Heinemann Duty Free lands at Sydney Airport

17 February, 2015:

  • Exclusive brands at attractive prices
  • Unique duty free experience to be unveiled in 2016
  • Dining concept by Luke Mangan, technology partnership with Move by Dick Smith

FOR IMMEDIATE RELEASE – Hamburg/Sydney, 17 February 2015 International passengers at Sydney Airport will enjoy a brand new duty free retail experience, with Heinemann Duty Free commencing operations today.

Heinemann is set to transform the duty free experience over the next 12 months and will create a new, unique shopping experience with an extensive selection of brands at attractive prices and two dining concepts, headed by celebrity chef Luke Mangan.

“Heinemann is the world’s third largest travel retailer and we selected them for the exclusive brands and value they will provide to more than 13 million passengers who travel internationally from Sydney Airport each year,” Sydney Airport managing director and chief executive officer Kerrie Mather said.

“We are looking forward to working with Heinemann over the next year to transform the airport’s duty free offering and create a retail experience that’s uniquely Sydney.”

Heinemann Asia Pacific chief executive officer Max Heinemann said travellers at Sydney Airport would make significant savings on duty free items.

“We’re going to give passengers a fantastic retail experience with outstanding service and exclusive international brands at attractive prices,” Mr Heinemann said.

Heinemann’s Sydney operations will employ a workforce of over 550 staff, with the company set to invest more than AUD $60 million (EUR €40 million) in its new location.

Exciting new concept to take shape over the next 12 months Heinemann Duty Free will offer travellers an extensive selection of perfumes and cosmetics, wines and spirits, confectionery, tobacco products and accessories across six shops at Sydney Airport’s T1 terminal.

Work will commence immediately on a refit of the duty free stores, with work to be staged over the next 11 months to minimise disruption to travellers.

Three stores in departures and two stores in arrivals will be completed in January 2016, with a final arrivals store to be open by mid-2016.

The new Heinemann duty free shops are being designed by Gebr. Heinemann’s in-house design team in collaboration with the renowned Australian architectural firms Geyer and Lava.

As with all Heinemann duty free shops, the design will incorporate a sense of place
and in this instance, will be inspired Sydney’s beautiful harbour, beaches and laid-back sophistication.

In addition to its core product range, Heinemann will be offering an exciting collection of premium fashion and accessories brands, a large selection of toys and games, local and international delicacies and a local section featuring Australian products.

A broad range of electronic goods from Move by Dick Smith will round out the range of products on offer. In addition, Heinemann will be implementing two catering concepts together with its Australian partners Trippas White Group and chef Luke Mangan.

Core duty free categories will be available throughout construction at the airport and can also be ordered on the Heinemann website for pick-up.

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Heinemann Australia Pty Ltd is a wholly-owned subsidiary of Gebr. Heinemann, a 135-year-old family owned independent business based in Hamburg, Germany. Gebr. Heinemann is a global leader in travel retail and duty free, providing the international travel market with professional solutions as a retailer and a distributor. Today, Gebr. Heinemann is active in more than 100 countries around the globe and operates 230 shops in 67 international airports and employing 6,000 staff to serve more than 34 million travellers each year. In addition to duty free stores, concept and brand boutiques, Heinemann provides distribution services to the travel sector including in-flight, cruise liner and border outlets. The key to Heinemann’s continued success has been its ability to maintain enduring partnerships and foster mutual long-term growth with its business partners.


Sydney Airport is Australia’s gateway airport, serving more than 38 million passengers a year and connecting Sydney to a network of close to 90 international, domestic and regional destinations. Located just eight kilometres from the city centre, Sydney Airport contributes $27.6 billion in economic activity a year, equivalent to six per cent of the NSW economy, while $64.7 billion of freight is moved through the airport each year. Sydney Airport is a major employer in NSW, generating more than 283,700 direct and indirect jobs, equivalent to eight per cent of NSW employment. Some 28,000 of these jobs are at the airport itself. Contact:

Sydney Airport
Tracy Ong
+61 2 9667 6470 or + 61 437 033 479

Heinemann Australia
Sebastian Wiegandt
+61 422 825 413