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VivaKi Australia has announced the appointment of Sarah Keith to lead its trading unit and to oversee future technologies and marketplace strategies.

Keith has more than 20 years’ experience in media and communications, and joins VivaKi from her most recent position at Network Ten as Head of Revenue Strategy.

In her new role, Keith will work closely with the Publicis Groupe agencies’ client portfolios including Starcom MediaVest Group Australia, ZenithOptimedia and Razorfish to oversee and manage all of the Groupe’s trading deals. The role includes providing leadership on future technologies and determining marketplace strategies.

VivaKi Chair, Australia and New Zealand Kevin Malloy said: “We are delighted to have someone of Sarah's calibre join us. She shares our vision of where the industry is heading and the need to be future facing.”

SMG Australia CEO Chris Nolan added: “Sarah will be a great addition to our team, leading our commercial and technology partnerships.”

Ian Perrin, ZenithOptimedia CEO is also delighted with the appointment and said: “We have worked hard to find someone of Sarah's talent and we look forward to redefining how VivaKi operates in the local market behind her leadership and drive.”  

Keith said: “I am excited to be joining a global leader in digital advertising solutions. VivaKi is driving the usage of data, analytics and technology to support and add value to clients.

“My role will be to ensure we are building on the existing skills and implementing world-class technology, products and trading practice in this market.”

Keith’s appointment will be effective on June 22, 2015.


For more information, please contact:

Rachael McKenzie
T: (02) 9292 7011
M: 0433 890 127

About VivaKi
Part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; CAC 40 index), the world's third largest communications group, VivaKi was established in 2008 to accelerate the digital transformation and expertise of the Groupe and its agencies. Today, we are the global leader in ad tech solutions, working with the world’s leading organizations to ensure every digital interaction a customer has with a client brand adds meaning and value to their day. We support Publicis Groupe agencies by providing programmatic excellence and dynamic interaction at scale – both of which are powered by word-class data. We do this via our Audience On Demand® solution, which provides Publicis Groupe agencies with proprietary services and products. We are also able to give clients preferred access to ad tech via enterprise partners.