Commercialize TV appoints Jason Denny
Commercialize TV, Asia’s fastest growing multi-channel network, has announced the appointment of Jason Denny as Vice President of Ad Marketplaces.
Denny joins from News Corp Australia where he was Head of Programmatic Trading. Denny will be based in Singapore managing Commercialize TV’s trading and programmatic platform relationships globally, with particular focus of China, Korea and South East Asia.
In joining CTV, Denny will give clients access to premium video inventory in China around high performing content verticals while also taking a market leading position within a high growth sector of digital media.
Commercialize TV CEO, Craig Galvin, said Denny’s appointment is part of CTV’s commitment to support media agencies and their digital activities.
“The rapid rise of programmatic digital advertising is an incredible exciting evolution of the media landscape. The establishment of CTV’s private marketplace will provide agencies and clients a vehicle to buy premium digital video advertising with confidence and at scale. I am thrilled to have someone as experienced and credentialed as Jason join the CTV team and drive our programmatic offering, he will add significantly to the business and to our partners’ success,” Galvin said.
Denny said it is an exciting time to join CTV, with programmatic digital advertising beginning to take hold in the Asian market.
“Whether you’re a buyer, seller or marketer, the time is right to usher in programmatic solutions wherever possible and at a global level. CTV has an opportunity to make significant breakthroughs in this area and as a new member of the team – I’m thrilled to help CTV lead the charge in China and the broader Asian markets,” he said.
CTV is a global digital content distribution, creative and management company, connecting content creators, publishers and brands to deliver commercial outcomes. The company’s foundations are built on ‘Curation, Creativity, Collaboration’. CTV goes deep in content verticals, specifically Fashion & Luxury, Action & Adventure - this focus allows it to source, create and bring together the very best and most compelling mix of professional production-house video with content from emerging creator talents, and brands from around the world. CTV enables brands to reach new audiences, developing and curating rich, premium digital content and then leveraging the CTV platform to build reach and scale.
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