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May 1, 2015: Starcom MediaVest Group and ZenithOptimedia have integrated their programmatic trading capabilities to reinforce the group’s ethos of acting in the best interests of each agency’s clients and providing even greater transparency.

The programmatic service expertise will move upstream into the agencies, closer to the strategic planning process and closer to clients, while each agency will be able to negotiate commercial terms with clients that best reflect their individual requirements. 

The Audience on Demand suite will continue to provide globally market leading technology, product development, and data and analytics capabilities on behalf of the two agencies.

ZenithOptimedia CEO Ian Perrin said: “We have always believed in delivering client relevant solutions that are in their best interests, and by bringing programmatic inhouse, we can ensure we deliver on this. In an environment where many questions are being raised about the non-transparency of trading desks, we believe we need to be unequivocal in our position. This is a move clearly made to ensure we are focused on the requirements of our clients.”

SMG Australia CEO Chris Nolan added: “We believe that providing our clients with a more integrated and bespoke solution is pivotal in how we deliver experiences. As programmatic continues to move into new channels, we believe this move allows us to be well placed to deliver personalisation across many more channels with speed.”

For more information, please contact:

Rachael McKenzie, Access  T: (02) 9292 7011 M: 0433 890 127  E:

About Starcom MediaVest Group Australia

Starcom MediaVest Group architects connected human experiences to create value for our clients through precision marketing, content and technology solutions. Globally, SMG has 8,000 employees and 110 offices worldwide. In Australia, SMG has five offices and more than 240 employees creating experiences for partners such as Suncorp, Optus, Virgin Mobile Australia, MARS, SAMSUNG, Subaru and Metcash. Named three years consecutively in BRW’s Most Innovative Companies list, SMG Australia also won Agency of the Year and the APAC network was named Network of the Year at the 2015 Festival of Media Asia Awards. Ranked the number one global network by Ad Age and RECMA, SMG partners with the world's leading marketers and more digital disruptor brands than any other agency network. SMG's network includes our three global agency brands Starcom, MediaVest and Spark; content brands LiquidThread, MRY and Relevant24; and ad tech units, RUN, Audience On Demand and more. In 2014, SMG ( was named the top media network at Cannes and Festival of Media Global. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups. You can follow us on Twitter via @StarcomAus or @MediaVestAus