Commercialize TV appoints Jimmy Au
Commercialize TV, Asia’s fastest growing multi-channel network, has announced the appointment of Jimmy Au as Executive Vice-President Content for Asia Pacific.
Commercialize TV delivers high-quality, compelling video to consumers and allows brands to reach quality audiences at scale.
Brought up in the United States and having lived in China for 15 years, Au has a unique insight into the connection between Eastern and Western culture. During his time in the content industry, Au has developed an unparalleled network of acclaimed artists, celebrities, musicians, cross-platform media groups, and brand and corporate CEOs. Prior to joining Commercialize TV, Au was Asia Director for Sneaker Pimps.
Commercialize TV CEO Craig Galvin said Au’s appointment brings a greater level of local relevance for audiences and was a significant step in the company’s aggressive expansion.
“Jimmy’s appointment adds considerably to our capabilities; his knowledge, skills and passion will help drive our ambitions into becoming a leader in digital content within the region. CTV is at an incredibly exciting time, with Baidu and YouTube we have established the springboard and now with Jimmy on board we are accelerating to succeed,” Galvin said.
Au said he would bring a keen eye for trends and a vast network of contacts to the role.
“I consider myself a savvy entrepreneur with leadership skills and an eye for spotting new trends before they emerge. Having been in the industry of creating and managing trend setting events in and around Asia for over 13 years, I’ve been helping corporations boost both their sales and their reputation in and around markets including China,” Au said.
CTV is a global digital content distribution, creative and management company, connecting content creators, publishers and brands to deliver commercial outcomes. The company’s foundations are built on ‘Curation, Creativity, Collaboration’. CTV goes deep in content verticals, specifically Fashion & Luxury, Action & Adventure - this focus allows it to source, create and bring together the very best and most compelling mix of professional production-house video with content from emerging creator talents, and brands from around the world. CTV enables brands to reach new audiences, developing and curating rich, premium digital content and then leveraging the CTV platform to build reach and scale.