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Innovative Asia to drive global growth and transformation at Razorfish

Innovative Asia to drive global growth and transformation at Razorfish

Vincent Digonnet appointed to global role as Chief Growth and Transformation Officer for Razorfish International

10 February 2015: Hong Kong, Razorfish, the world leader in helping global brands drive business transformation, announced today Vincent Digonnet, former Executive Chairman APAC, has been promoted to a new role in Razorfish’s International network, Chief Growth and Transformation Officer. In this new role, Vincent will work to replicate Razorfish’s growth and transformation success in APAC, sharing the innovations and dynamic business practices of Asia with the rest of the international Razorfish network and clients.

Razorfish CEO International Michael Karg talks about the success of Razorfish in the Asia Pacific region, “In 2015, Razorfish stands as the only agency formally recognized as a leader by both Gartner and Forrester, our APAC teams are now the established partners of choice for global brands and technology collaborators.” Karg continues, speaking about Vincent Digonnet’s contribution to this success, “The transformation of our APAC business was driven by Vincent Digonnet. Since joining to lead the Razorfish APAC team in 2010, Vincent has fundamentally transformed our operations in APAC. Under Vincent’s visionary leadership, growth at Razorfish in APAC has doubled.”

Razorfish APAC teams have established a highly differentiated offering, forming technology centers of excellence across the region that have delivered business transformational, award-winning work for Razorfish clients including Nike China, ASUS, Pepsi, P&G’s Pampers, P&G’s Vidal Sassoon, and more. These centers are successfully networked, enabling clients across the region to benefit from specialists in technology platform builds, strategic consulting, brand building, retailing and commerce, experience design and more.”

Razorfish’s position as a leader of digital agencies and business consultancies in APAC has been endorsed in both Gartner’s global “Magic Quadrant for Global Digital Marketing Agencies” report, and Forrester’s “China Wave” report. Both regionally and globally, it is recognized that Razorfish excels at helping its clients find their place in the digital economy by leading with innovation in customer experience, digital commerce, digitalization of products and services and marketing/business transformation.

For over 18 months, Vincent Digonnet has been sharing his thought leadership on how China is 10 Years Ahead when it comes to innovative thinking. This type of business innovation is well noted online, where brand-building initiatives directly linked to ecommerce (social commerce) have blazed a trail through China, before now being widely aspired to by marketers in the West.

Vincent Digonnet shares, “Asia is a powerhouse of innovation, I’ve been speaking to business leaders the world-over about this for more than a year. I’m proud to now show Razorfish forms part of the active legacy of business innovation coming from APAC. In my new role, I’ll be sharing the innovation and knowledge of our region with global business leaders, both our clients and Razorfish’s leaders throughout the world. I look forward to transforming businesses outside the region with the innovative thinking and technologies of the East.”

This appointment is effective immediate, Vincent reports to Dr. Michael Karg, CEO International.


About Razorfish

Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency’s world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Delta Air Lines, McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000+ experts span 25 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Singapore, the United Kingdom and the United States.

Razorfish is part of Publicis Groupe. For more information, visit, like us on Facebook or follow us on Twitter, Weibo and Instagram.

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