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Starcom Melbourne wins Vitasoy

Starcom Melbourne wins Vitasoy

Starcom Melbourne has picked up the business for dairy alternative products brand Vitasoy from incumbent UM.

Starcom Melbourne has picked up the business for dairy alternative products brand Vitasoy from incumbent UM.

The business, valued at around $3.5m in billings per year, was transferred to Starcom without a competitive pitch.

In Australia, Vitasoy operates as a joint venture with Lion Dairy and Drinks whose account Starcom Melbourne already manages.

“We are thrilled with the opportunity to work with the team at Vitasoy across its suite of brands. Vitasoy is steeped in both history and innovation, and we see huge potential in the further diversification of their product offering in the future,” Starcom Melbourne General Manager, Peter Toone, said.  

Marketing & Category Manager – Vitasoy, Jane Whittles, said the existing partnership with Starcom Lion Dairy and Drinks would benefit the future plans to evolve Vitasoy’s approach to marketing.

“We felt the time was right to evolve our marketing approach, and part of this evolution involves working with the team at Starcom. They have had a long and successful partnership with the Lion Dairy and Drinks business, and we hope to use the broader category knowledge to drive a competitive advantage for our business,” Whittles said.

For more information, please contact:
Danielle Veldre
Access PR
T: +61 2 9292 7009
M: 0408 972 997
E: danielle@accesspr.com.au      

Rachael McKenzie
Access PR
T: +61 2 9292 7011
M: 0433 890 127
E: rachaelm@accesspr.com.au

About Starcom

Starcom is a world renowned media communications agency and is part of the Starcom MediaVest Group (SMG).
SMG is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG's three global award winning agency brands: Starcom, MediaVest, and Spark. In 2014, SMG was named Media Network of the Year at the Cannes Lions International Festival of Creativity. SMG was also named Festival of Media Global Network of the Year for the second year in a row. Ranked the number one global media network in billings in the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 8,000 employees in 130 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, and Walmart.  In Australia SMG has 5 offices and more than 200 employees creating experiences for partners such as Suncorp, Optus, Virgin Mobile Australia, MARS, SAMSUNG, Subaru and Metcash. We were named Festival of Media, Global Media Agency of the Year in 2012 and have made the BRW Top 30 Most Innovative Companies List 3 years running.

Follow us via @StarcomAus on Twitter.

SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40],
one of the world’s leading communications groups.