SodaStream and Absolut Create the Perfect Mix
Two of the world’s most renowned beverage brands, SodaStream and Absolut Vodka, have joined forces for the first time ever in Australia.
The new collaboration between Pernod Ricard’s legendary spirit, Absolut, and SodaStream, the world leader in home beverage making was announced today and comes just in time for summer.
The first iteration of the exciting new partnership is a series of inspirational recipes of this season’s essential cocktails like the Kiwi Pear Muddle that show off the perfect fusion of flavours with SodaStream and the Absolut range.
The partnership for SodaStream is the latest innovative launch this year in Australia, closely following the introduction of its hugely successful SodaStream Caps, including the Happy Hour Caps range – a collection of cocktail mixers.
For Absolut, the new and innovative alliance acknowledges the brands position as a pioneering and culture shaping brand. The collaboration meets a consumer need of wanting easy to make refreshing drinks at home. Absolut and SodaStream is simplicity.
“We are always experimenting and looking to inspire and delight people with creative and extraordinary ideas. Both Absolut and SodaStream are brands with a richness of history and spirit of innovation making this the perfect partnership,” said Pernod Ricard Australia Marketing Director Anne Martin.
SodaStream Australia Managing Director Myles Anceschi added: “SodaStream originated as a mixer for spirits and we know via consumer research, customising drinks at home is more popular than ever. So to be able to team up with an iconic brand such as Absolut, is really exciting.”
With an eye on the summer season and the Australian way of life, Pernod Ricard’s Spirits Education Manager, Ben Davidson has created a range of refreshing and easy to make cocktails to celebrate this collaboration.
“I’ve created a bespoke collection of customised recipes that are eye-catching, simple to
re-create at home and, of course, great tasting!” he said.
An in-store promotion will be running across Pernod Ricard’s independent channels whereby consumers who spend $50 or more on any participating product can redeem a SodaStream Play Drinks Maker valued at $99.00 plus $9.95 postage and handling. See www.herestosummer.com.au for more detail.
For more information, please contact:
Rachael McKenzie, Access PR, firstname.lastname@example.org | 02 9292 7011 | 0433 890 127
Fiona Wood, Access PR, email@example.com | 9292 7000 | 0450 965 395
SodaStream International Ltd is the world’s leading manufacturer and distributor of home beverage carbonation systems which enable consumers to easily transform ordinary tap water into carbonated soft drinks and sparkling water in seconds. SodaStream Drinks Makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost-effective, promote health and wellness, customisability and fun. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our latest Drinks Maker the SodaStream Source, designed by Yves Béhar was named as a 2013 winner in the prestigious red dot design awards within the product design category. SodaStream was also recognised for its green credentials at the 2013 Green Lifestyle Awards, achieving ‘highly commended’ in the home category. The Awards give recognition to Australian companies and individuals who are leading the charge towards a cleaner and greener living environment. Our products are available at more than 60,000 retail stores in 45 countries around the world. Key stockists in Australia include Myer, Woolworths, Big W, Good Guys, Harvey Norman, KMart and Target. For more information, visit www.sodastream.com.au
The Absolut Company has the worldwide responsibility for the production and marketing of Absolut Vodka and Level Vodka. Absolut Vodka is the world’s fourth largest premium spirits brand, and it is sold in 126 markets. Every bottle of Absolut Vodka is produced in Åhus in southern Sweden. The head office is located in Stockholm, Sweden. Since July 2008, The Absolut Company is owned by Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector. www.absolut.com/au/