SMG appoints national investment director
Taylor has more than 20 years of media agency trading and media sales.
Previously working at Aegis in the UK, Taylor also worked for two different media vendors, The Mail on Sunday and Titan Outdoor, gaining a wealth of experience from “the both sides of the fence”.
Most recently, in his role at OMD New Zealand, he pioneered and implemented new-to-market trading techniques that delivered great growth and opportunities for the business.
Starcom MediaVest Group CEO Chris Nolan said the search for the National Investment Director was extensive.
“We took the time to find the right candidate for this role and we’ve found this in Andy,” Nolan said. “We wanted someone with the experience to lead our investment team, collaborate with our partners across all platforms and drive a future focused vision for our clients.”
“Andy brings a wealth of experience in the investment discipline, having worked with agency and publishers, we are really excited to have him join the team. I’m sure he will provide huge benefits for our clients.”
Taylor said the cultural fit and passion for the industry became evident in his discussions with the leadership team.
“It was an easy decision. After lengthy discussions with Chris and Annick [Perrin] it was clear that we share the same passion, excitement, energy and values. I am excited by the challenge and look forward to meeting and working with the team,” Taylor said.
The appointment comes as SMG Group was last week named one of BRW’s Top 50 Most Innovative Companies for the third year in a row – the only media company to achieve this milestone. It also comes off the back of successful new business year with the recent Treasury Wine Estates and Seek wins and successful retention of Samsung.
Taylor’s appointment is effective January 2015.
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About Starcom MediaVest Group
SMG is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG's three global award winning agency brands: Starcom, MediaVest, and Spark. In 2014, SMG was named Media Network of the Year at the Cannes Lions International Festival of Creativity. SMG was also named Festival of Media Global Network of the Year for the second year in a row. Ranked the number one global media network in billings in the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 8,000 employees in 130 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, and Walmart. In Australia SMG has five offices and more than 200 employees creating experiences for partners such as Suncorp, Optus, Virgin Mobile Australia, MARS, SAMSUNG, Subaru and Metcash. We were named Festival of Media, Global Media Agency of the Year in 2012 and have made the BRW Top 30 Most Innovative Companies list three years running.
Follow us via @StarcomAus on Twitter.
SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40],
one of the world’s leading communications groups.