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Corelle to bring style, functionality and durability to the table with the new Corelle Brushed Dinnerware Collection

Corelle to bring style, functionality and durability to the table with the new Corelle Brushed Dinnerware Collection

 

Corelle dinnerware, the master glass and dinnerware brand since 1970, has announced the launch of Corelle Brushed Dinnerware, a new and exciting collection which will be available exclusively to Big W stores in Australia from November 2014.

The stylish and affordable range will be available in four vibrant colours including cranberry red, turquoise, platinum silver and black. Great for entertaining and everyday use, the range includes a dinner plate, lunch plate, noodle bowl and a multi-use, wide rim entrée bowl with a stylish lined design that will make cooking enthusiasts proud to set their tables.

True to the Corelle brand, the collection is break and chip resistant with legendary strength and durability thanks to its signature Vitrelle glass, which is non-porous and designed to withstand even the harshest kitchen conditions. This unique glass technology ensures the collection is oven, microwave and dishwasher safe.

The Corelle Brushed Collection is a stylish and affordable addition to any table setting and will be available exclusively in Big W from November 2014 with prices ranging from $6.00 to $10.00 per piece.

Corelle’s affordable and robust glass dinnerware has been a household staple for over 40 years. Revolutionising the market in 1970 when it introduced its break, chip, and scratch resistant technology, the Corelle brand has become recognised worldwide.

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Notes to the editor:

Pricing for Corelle Brushed Dinnerware Collection is as follows:

 

RRP

Corelle Brushed Collection Luncheon Plate – 21.6 cm

$6.00

Corelle Brushed Collection Noodle Bowl – 828 ml

$6.50

Corelle Brushed Collection Dinner Plate – 27 cm

$7.50

Corelle Brushed Collection Wide Rim Entrée Bowl – 532 ml

$10.00

 

For more information or to arrange an appointment to view items, please contact:

Rachael McKenzie
Access PR
T: 02 9292 7011
M: 0433 890 127
E: Rachaelm@accesspr.com.au

About Corelle 
Introduced in 1970, Corelle is the original break and chip resistant glass dinnerware recognised worldwide for its legendary strength and durability.  The first of its kind when developed, Corelle glass dinnerware underlying technology was an achievement of Corning Glass Works R&D scientists. During its first decade, Corelle glass dinnerware was virtually sold out—even before it was made. Within 18 months after Corelle dinnerware was first placed on sale, more than 40 million pieces had been sold – an unprecedented record. Today it is estimated that nearly half of all households have Corellebreak- and chip-resistant dinnerware in their kitchens.

About World Kitchen

World Kitchen develops a suite of well-known and much loved brands including Corelle, CorningWare, Pyrex, Snapware, Baker’s Secret, and OXO. World Kitchen products are available from major retailers and an extensive range of specialty kitchenware outlets through Australia.  World Kitchen has a factory outlet and showroom located in Alexandria, NSW. For more information, visit www.worldkitchen.com.au