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Freeview unveils new TV campaign heralding imminent launch of FreeviewPlus

Freeview unveils new TV campaign heralding imminent launch of FreeviewPlus

Tonight Freeview launches a TV teaser campaign, featuring some of Australia’s best-loved TV personalities, to herald next month’s launch of FreeviewPlus, the new service that provides access to content and services from Freeview.  

The campaign, carrying the tagline ‘FreeviewPlus, a whole new way to enjoy TV’, debuts across all Freeview networks tonight.  It shows the enthusiastic reaction from TV celebrities after they have attended a preview screening of FreeviewPlus and reminds viewers that FreeviewPlus is ‘coming soon’.

FreeviewPlus will be launched on Tuesday, September 2.

“FreeviewPlus is one of the most important advances in free-to-air television in Australia since the introduction of digital TV so it’s important we start to generate a buzz about the new service among Australian viewers,”  Liz Ross, General Manager of Freeview, said.

“As in all of our previous TV campaigns, this teaser spot features well-known and loved Australian TV celebrities – they’re excited about the forthcoming launch, and there is plenty to be excited about,” she said.

At the core of FreeviewPlus is a broadband delivered free-to-air TV electronic program guide incorporating  features that will offer Australian consumers an unrivalled viewing experience.

FreeviewPlus will deliver the most advanced, user-friendly free-to-air EPG experience, with Catch Up services accessed from one place on TV screens for the first time.

The FreeviewPlus service uses hybrid TV technology, which seamlessly combines broadband and broadcast TV. The technology will also enable the free-to-air networks to introduce a range of new broadband services.

The teaser campaign launching tonight is part of an extensive marketing campaign that will support retailers and manufacturers and drive consumer awareness of FreeviewPlus. 

FreeviewPlus will provide easy access to Catch Up TV and many other services via the coloured buttons on the remote.

FreeviewPlus will offer a range of new features including:

  • A 7-day, easy-to-use EPG
  • Access to available FTA Catch Up TV in one place on the TV
  • Recommendations of the best programs on today, on Catch Up and in the future
  • Ability to browse and search programs across the next 7 days
  • A favourites function that keeps track of programs on live and Catch Up TV

Manufacturers will release a range of FreeviewPlus receivers to coincide with the launch of FreeviewPlus and these will be available from all major appliance and electronics retailers.

FreeviewPlus will continue to be made available through an increasing number of new connected receivers carrying the FreeviewPlus logo including panel TVs, set top boxes and recording devices.

“FreeviewPlus is all about giving Australians the best FTA TV experience, allowing viewers to find and watch their favourite shows when they want to watch them on their TV with the simple press of a button,” Ms Ross said.

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About Freeview

Launched in 2008, Freeview is the free digital television service in Australia which presents and promotes Australia’s free-to-air channels to all Australians. Freeview’s mission is to develop and promote the  free-to-air platform; to deliver the free-to-air platform to all Australians where, when and on whatever device they choose; and to ensure that the free-to-air television platform is the first and dominant choice for screen-based content. Freeview encourages Australians to watch free-to-air television by promoting its benefits, including more than 18 channels for free.

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Simon Lloyd
Access Public Relations
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