Adstream establishes presence in China
Adstream, the world’s leading broadcast distribution business, has announced the establishment of its first office in mainland China. The new office, located in Shenzhen, Guangdong, will manage broadcast distribution China wide.
Adstream Asia is headquartered in Kuala Lumpur and established its Hong Kong office in 2012. The new Shenzhen office is Adstream’s 40th since the company was founded in Sydney in 2001.
Adstream Asia Director Peter Miller said “We are excited to have established our operation in Shenzhen with its vibrant economy. We have developed excellent partnerships and can deliver TVC’s to China’s Broadcasters within 24 hours, very efficiently and reliably. Many of our international agency customers, particularly those in Europe, have been asking us to launch into China, so now we can meet their needs swiftly. The Shenzhen office is supported by our Hong Kong operation.”
China is a complex TVC distribution market where ad agencies widely rely on tape and thumbnail delivery to broadcasters. Adstream is looking to work with broadcasters in China - as it has done in many markets around the world - towards speeding this process, and bringing transparency and real time reporting.
Adstream Asia is run by CEO Christine Sterk who established AOT, a successful advertising business in Malaysia some 15 years ago.
Adstream is the world’s leading provider of collaborative advertising technology solutions, connecting brands, agencies, production companies and media owners by streamlining business process throughout the advertising cycle from briefing to delivery, enabling higher efficiency, transparency and profitability. Founded in 2001, Adstream has 30 international offices and its team serves more than 5,000 clients in 93 countries, worldwide. For more information, please visit: www.adstream.com.au
For media enquiries, please contact:
Peter Miller, MD Adstream Australia; Director Adstream Asia
M +61 418211120
Christine Sterk, CEO Adstream Asia
M +60 12273 2176