Home Beautiful launches massive July issue
Big is beautiful with biggest issue in more than 10 years now on sale
Pacific Magazine’s market-leading homemaker title Home Beautiful has printed its biggest issue in more than a decade with the July issue weighing in at a hefty 276 pages.
On sale today, the issue also includes the title’s biggest-ever editorial integration with a 50-page House Rules section. Airing on the Seven Network and now in its second season, House Rules is one of Australia’s highest-rating shows, and features Home Beautiful editor Wendy Moore as a judge.
The July issue is the latest milestone for the magazine which launched its app, Home Love just six weeks ago. The app has already attracted more than 45,000 downloads and in excess of 2.3 million page impressions.
Between the magazine, app and highly engaged social media channels, Home Beautiful now boasts one million consumer touchpoints.
“Home Beautiful has been going from strength to strength, recording its ninth consecutive year-on-year circulation increase* which represents a 19% increase over the past five years**,” said Pacific Magazines Publisher Homes and Health, Karen Deveson.
“The title is also an advertiser favourite with ads up 10% year-on-year – not bad for an 89-year-old title!”
Deveson said editor Moore and her team do what magazines do best, giving readers the inspiration to act and live out their passions.
“Making a home truly your own is a journey and Home Beautiful is there all the way, with our fantastic collaborative approach across all of our channels making what we do work harder for readers and marketers,” she said.
.*Source: ABC Audit, December 2013 (ANPPS)
**Source: ABC Audits 2009-2013
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