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Sound Alliance sites break traffic records

Sound Alliance sites break traffic records

inthemix and FasterLouder have biggest months ever

Sound Alliance, Australia’s leading youth publisher, announced that its two largest titles, inthemix and FasterLouder, both had record-breaking traffic months in January, with a combined total of almost a million domestic unique browsers.

inthemix recorded 490,882 domestic unique browsers*, and FasterLouder 476,664 domestic unique browsers in January 2014. 

This is the highest number of monthly unique visitors to inthemix in its 13-year history, and the highest number of monthly unique visitors to FasterLouder in 10 years.

“Both sites keep going from strength to strength,” says Sound Alliance Content Director Tim Duggan. “inthemix lead the coverage of important issues like Sydney's new lockout laws, and FasterLouder was the first place to go for Big Day Out, Laneway Festival and breaking music news throughout January,”

“We create relevant, targeted content for our audiences,” says Sound Alliance CEO Neil Ackland. “It’s a testament to our strong editorial teams that both titles have remained so strong and invaluable to their audiences for over a decade.”

*Domestic Unique Browsers, Nielsen Online Market Intelligence, January 2014



About Sound Alliance

Sound Alliance is Australia’s leading youth publishing company. The Sydney-based business owns and operates FasterLouder, inthemix, Same Same, Mess+Noise and, and represents titles Pitchfork, NME and The Hype Machine. Together, these titles have a combined monthly UB audience of more than 1.5 million and offer brands a gateway to 18-29 year old Australians.


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