SODASTREAM HELPS SANTA GET LEAN AND GREEN THIS HOLIDAY SEASON
SodaStream, the leading manufacturer and distributor of home carbonation beverage systems, has launched a holiday campaign with a difference.
Some original folklore and depictions of Santa Claus show a slim Santa dressed in green. Over the years advertising campaigns have commercialised Santa, in particular Coca-Cola’s long running campaign created in the 1930s. As a result of such campaigns, Santa has been transformed into a rounder figure dressed in a red suit.
“Coca-Cola takes particular pride in having helped shape the image of Santa, and tell this story on their corporate website,” said CMO of SodaStream, Ilan Nacasch. “At SodaStream, we take pride in enabling people to live a healthier lifestyle and enjoy a healthier planet.”
This month SodaStream will help Santa go green, and will showcase his transformation as he takes on a health and fitness regime. Santa will switch from packaged to homemade soda, a better-for-you way to enjoy carbonated drinks, and will begin a healthy journey of exercise and nutritious food in order to fit into his green suit in time for Christmas. His journey will be documented via SodaStream’s social media channels, including Facebook - www.facebook.com/SodaStreamAustralia, Twitter - www.twitter.com.au/SodaStreamau and Pinterest - www.pinterest.com/SodStreamau using #GreenSanta, and consumers will be encouraged to get behind Santa as he makes this lifestyle change.
Nacasch, adds, “While Christmas is a time of indulgence, through Santa’s journey we want to show consumers that they can enjoy the holidays and indulge, while still following a healthy lifestyle.
By using SodaStream, families can enjoy soft drinks with no high fructose corn syrup and up to two thirds less sugar and calories than that of pre-packaged alternatives. It’s a great way to help them kick start their health and fitness regime for the New Year.”
Powered by a refillable CO2 canister, a SodaStream Drinks Maker allows consumers to turn tap water into sparkling water and soft drinks in seconds.
SodaStream Drinks Makers are available online at www.sodastream.com.au or for purchase at all leading retailers.
For more information, please contact:
T: 02 9292 7011
M: 0433 890 127
T: 02 9292 7005
M: 0415 271 911
SodaStream International Ltd is the world’s leading manufacturer and distributor of home beverage carbonation systems which enable consumers to easily transform ordinary tap water into carbonated soft drinks and sparkling water in seconds. SodaStream Drinks Makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost-effective, promote health and wellness, customisability and fun. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our latest Drinks Maker the SodaStream Source, designed by Yves Béhar was named as a 2013 winner in the prestigious red dot design awards within the product design category. SodaStream was also recognised for its green credentials at the 2013 Green Lifestyle Awards, achieving ‘highly commended’ in the home category. The Awards give recognition to Australian companies and individuals who are leading the charge towards a cleaner and greener living environment. Our products are available at more than 60,000 retail stores in 45 countries around the world. Key stockists in Australia include David Jones, Myer, Woolworths, Big W, Good Guys, Harvey Norman, Kmart, Target. For more information, visit http://www.sodastream.com.au