STARCOM SCORES BERTH ON MOST INNOVATIVE LIST, AGAIN
For the second year in a row, Starcom Australia has been named in BRW’s prestigious Most Innovative Companies list.
The annual list highlighted Starcom’s work in developing and implementing ‘POEM’, an effective and new approach to measuring consumer-led interactions across paid, earned and owned media channels.
Starcom’s proprietary model measures the influence of paid, owned and earned channels, allowing optimisation and improved ROI.
“Innovation is at the heart of what we do all day, every day and the team has worked hard to make this approach effective and relevant for our clients,” said Starcom MediaVest Group Australia CEO Chris Nolan.
Starcom is a world renowned media communications agency and is part of the Starcom MediaVest Group (SMG).
SMG is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. Ranked as the no.1 media network in the world (RECMA 2012 Global Billings Ranking report) with nearly 7,300 employees in 110 offices, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. In Australia SMG have 5 offices and more than 200 employees creating experiences for partners such as Suncorp, Optus, Virgin Mobile Australia, MARS, SAMSUNG, Subaru and Metcash. In 2013 SMG was named Festival of Media Global Network of the Year. In 2012, Starcom Australia was named Festival of Media, Global Media Agency of the Year, and made the BRW Top 30 Most Innovative Companies List. You can follow us via @StarcomAus on Twitter.
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