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Bougneres and Nollet join Wilson at CHE Proximity

Bougneres and Nollet join Wilson at CHE Proximity

Following the recent appointment of Executive Creative Director Leon Wilson, CHE Proximity has announced that highly awarded French creatives Emmanuel Bougneres and Estelle Nollet will be joining the agency in January.

The pair will work across all aspects of the agency’s business as Creative Directors. Coming most recently from BETC Euro RSCG Paris and Ogilvy Paris, the duo have also worked at some of New Zealand’s top agencies, including Mojo, DDB and Colenso BBDO.
Says Wilson: “Emmanuel and Estelle are hugely talented and have an ability not only to arrive at a great idea, but to apply impeccable craftsmanship to it. They have already had plenty of exposure to this market with their NZ experience, but not to the extent they’re so accustomed to things they stop asking questions. We’re very excited about the influence their thinking will have on the agency and our clients”.
Bougneres and Nollet are also enthusiastic about contributing to CHE Proximity’s transformation.
Says Bougneres and Nollet: “When ideas tell the truth, when they’re fresh and ahead, then everything can be taken further. The proliferation of new communications media not only broadens the creative playground but also strengthens the link between brands and consumers. This is one of the main goals of advertising. That’s why we’re thrilled to join CHE Proximity in Melbourne. The vision of Chris Howatson, Leon Wilson, and their crew is rooted in the moment, enthusiastic, and relevant”.

The appointments are the latest addition to the agency which has experienced a renaissance in the past 12 months under the stewardship of Managing Director Chris Howatson, transforming its business model and winning an unprecedented amount of new business.


Launched in 2012, CHE Proximity is an advertising agency evolved, ready for the commercial environment of tomorrow. By starting with the value of customers, CHE Proximity solves business problems with behaviour changing communications. Led by Managing Director Chris Howatson, CHE Proximity has a staff of more than 130 and clients include Mazda, Foxtel, GE, Cricket World Cup 2015, News Limited, Village Roadshow Theme Parks, The Salvation Army, CARE, Laminex Australia, ASPIA, Songl, Southern Cross Austereo and Pacific Brands.

For more informtaion, please contact:

Danielle Veldre
Access PR
T: (02) 9292 7009
M: 0408 972 997