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Starcom today bolstered its ranks with highly experienced client-side marketer Toby Barbour, appointing him to the newly created role of Client Services Director.

Barbour will report to Starcom Sydney General Manager Sue Kallas and will work across the Samsung and Optus business for the agency.

Kallas said Barbour is joining at an exciting time for the agency and its clients as they transform their business.

“We look forward to applying Toby’s experience in technology and digital innovation across two of our most dynamic and transformative clients in the Sydney office,” Kallas said.
Prior to joining Starcom, Barbour spent five years as General Manager Consumer Marketing at Sony Australia and held a variety of marketing roles at Olympus and Polaroid. Barbour was most recently GM of Sales and Innovation at Hourigan International.

Barbour said working on human experiences is what attracted him to the role.

“Starcom puts the human experience at the heart of everything it does and that’s what really excites me about this role – the engagement point with the consumer,” Barbour said.


About Starcom

Starcom is a world renowned media communications agency and is part of the Starcom MediaVest Group (SMG).

SMG is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. Ranked as the no.1 media network in the world (RECMA 2012 Global Billings Ranking report) with nearly 7,300 employees in 110 offices, SMG ( encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. In Australia SMG have 5 offices and more than 200 employees creating experiences for partners such as Suncorp, Optus, Virgin Mobile Australia, MARS, SAMSUNG, Subaru and Metcash. In 2013 SMG was named Festival of Media Global Network of the Year. In 2012, Starcom Australia was named Festival of Media, Global Media Agency of the Year, and made the BRW Top 30 Most Innovative Companies List. You can follow us via @StarcomAus on Twitter.

 For more information, please contact:

Danielle Veldre
Access PR
T: (02) 9292 7009

Simon Lloyd
Access PR
T: (02) 9292 7003