Audi announces 'Land of quattro' campaign winner
Audi Australia Pty Ltd has announced the winner of its successful, interactive 2013 brand campaign, Australia. Land of quattro.
The brand campaign, which was created by Audi to ask Australians what ‘Land of quattro’ meant to them, saw an impressive 2,275 unique TV commercials produced by friends and fans of the brand.
As part of this major, national campaign users were invited to produce their own version of the company’s TVC with footage of the Audi Q5 ‘hero’ shot from every conceivable angle, using state-of-the-art aerial tracking technology and car mounted GoPros. ‘Directors’ were able to cycle between cameras across multiple locations that epitomised the Australian landscape. They were able to choose vehicle footage down to the second and slice in vision from a broad range of everyday Australian activities to reflect how they live their own lives.
Melbourne-based Jem Downing was been declared the winner of the campaign. His commercial was judged by a panel of experts that included Audi’s managing director, Andrew Doyle, and head of Marketing, Kevin Goult, Holler CEO Mike Hill, along with Australian actors, Richard Roxburgh and Naomi Watts.
Mr Downing, an Audi A3 owner, will be flying with his girlfriend in Business Class to Germany and Austria for the Audi Ice Experience event, as well as a tour of the brand’s Ingolstadt production facility and historic museum.
The ‘Australia. Land of quattro’ campaign, launched at the end of July, saw more than 150,000 unique visitors head to the specially-developed microsite to interact with the Audi brand.
Audi’s General Manager, Marketing, Kevin Goult, said the campaign has been extremely successful with more than 880,000 interactions with the site.
“Congratulations to Jem. He produced a very dynamic commercial as part of our Land of quattro campaign, and as a result, he’s heading off to Europe in January 2014 as our guest to experience the very heart of the brand,” Mr Goult said.
Also as part of the prize, Jem Downing’s Land of Quattro TVC was aired nationally on Sunday 29 September 2013, with his name appearing in the credits as Director.
View Jem Downing’s TVC at the link below:
The Audi Group delivered more than 1,455,100 cars of the Audi brand to customers in 2012. In 2012, the Company posted revenue of €48.8 billion and an operating profit of €5.4 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Gy?r (Hungary), Changchun (China) and Brussels (Belgium). The Audi Q7 is built in Bratislava (Slovakia). In November 2012, CKD production of the Audi Q7 was added to the existing Audi A4, A6 and Q5 manufacturing operations in Aurangabad (India). At the Brussels plant, production of the Audi A1 has been running since 2010, while production of the new A1 Sportback began in 2012. The Audi Q3 has been built in Martorell (Spain) since June 2011. The Company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft. (Gy?r, Hungary), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy), AUDI BRUSSELS S.A./N.V. (Brussels, Belgium), quattro GmbH in Neckarsulm and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). Audi currently employs more than 68,000 people worldwide, including around 50,000 in Germany. The brand with the four rings plans to invest a total of €11 billion by 2015 – mainly in new products and the expansion of production capacities – in order to sustain the Company’s technological lead embodied in its “Vorsprung durch Technik” claim. Audi is currently expanding its site in Gy?r (Hungary) and will start production in Foshan (China) in late 2013 and in San José Chiapa (Mexico) in 2016.
Audi has long been fulfilling its social responsibility on many levels – with the aim of making the future worth living for generations to come. The basis for Audi’s lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forward-looking human resources policy. One example of AUDI AG’s commitment to environmental issues is the Audi Environmental Foundation. Within the context of “Vorsprung durch Technik”, which extends far beyond its products, the Company is directing its activities toward a major goal – comprehensive CO2-neutral mobility.