We knew it and Nielsen has again confirmed it!
If trust is key for your brand, then earned media (eg editorial and word of mouth rather than paid-for advertising) is tops.
And conversation (not just content) is king, with online consumer reviews the second most trusted source of brand information and messaging.*
PR practitioners and marketers are expected to be the valiant wardens of brand identity - the guardians of good grammar and the enforcers of clear and effective communication.
So why do so many marketers allow appalling assaults on the English language to slip through the cracks?