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Feed your mind and the rest will follow

Feed your mind and the rest will follow

Kick arse, stay grounded and expand your mind in 2015 with the help of these five Tweeters… and not a Tony Robbins type in sight, I promise


The evolution of the bloggersphere

The evolution of the bloggersphere

There has been some discussion in our office lately around the changing behaviours of bloggers and how they are choosing to work with brands.

We went to a great Mumbrella360 panel session, The Truth about Bloggers, which supported our theories.


Not on the internet? You must be joking

Not on the internet? You must be joking

A lead story in smh.com.au this week was about an oil rig worker who may have seen the missing MH370 but his report was, until now, discounted.


Vanity charity and the greatest risk for social media marketing: being inauthentic

Vanity charity and the greatest risk for social media marketing: being inauthentic

The inevitable backlash against the #nomakeupselfie has begun.

I say inevitable, because every single social media movement/campaign will have its fans and also its detractors*.

That’s just part of the “risk” of social media campaigns. (That's me on the left, by the way #heapsofmakeupselfie).


Data Journalism; Moving the PR dial from attention to trust

Data Journalism; Moving the PR dial from attention to trust

Forbes has recently been espousing the importance of authenticity in connecting brands and customers "in the moment"; while they're searching, sharing, discovering or buying.

Similarly the principles of data journalism, and its application for brands, are inherently anchored in authenticity, starting with the practical but critical step of examining data quality to ensure its integrity before the pursuit of insight and storytelling gets underway.


The Samsung selfie – marketing genius or cynical stunt?

The Samsung selfie – marketing genius or cynical stunt?

Are we really supposed to believe that in a world where artifice and make believe are the stock in trade, that Ellen’s now-famous Oscars selfie was somehow duplicitous?


The things we do for love (and PR)

The things we do for love (and PR)

Given the scope and breadth of work involved in PR, it’s possible to find yourself doing some pretty unexpected things. Often, they’re things I never envisaged myself doing when I decided on PR as a career.


Video makes the PR star

Video makes the PR star

Following the launch of local versions of The MailOnline, The Guardian and most recently Buzzfeed, I’ve been thinking a lot about the changing landscape of PR.


Brands stand up to be counted

Brands stand up to be counted

In the last 6-12 months I’ve noticed that more and more brands are finding great success by connecting their products and brand values to bigger societal issues.

For example, Pantene’s latest ad campaign Be Strong and Shine which tackles gender bias in the workplace, has gone viral with more than 28 million views and wide-spread media attention globally. Originally launched in the Philippines, the strong response to the ad was fuelled by endorsements from Facebook CFO, Sherly Sandberg. Based on the positive feedback, Proctor and Gamble decided to run it globally to maximise its reach.


Journalism will never die, it will just change form

Journalism will never die, it will just change form

There’s been so much to indicate the death of journalism lately – so many redundancies and titles closing, as a journo-turned-PR and general media junkie, it’s been a depressing year.


Let's be honest

Let's be honest

Consumers, now more than ever, are demanding transparency, honesty, and meaningful conversations with brands they trust. After coming across the Honest Slogans blog recently, the value of plain old honesty from brands was highlighted.


Being dangerous

Being dangerous

The Festival of Dangerous Ideas wrapped up in Sydney recently.

It brought with it a series of discussions and debates on all manner of interesting topics. Among them, Hanna Rosin asked whether men are an endangered species and Dan Savage put forward the argument that monogamy is on its way out and infidelity is now a more normal way of life (I don’t want to believe it but is this a strong possibility!).

It got me thinking about dangerous ideas and how potent they can be, not just from a societal or cultural perspective but when working with clients and brands too.


A review worth writing

A review worth writing

On a recent Sri Lankan getaway, my partner fell ill after eating a poolside meal at our hotel.

Surprising? No.

We were in Sri Lanka for the first time and getting sick at some stage was almost inevitable.


Older, wiser and still ready to LMFAO

Older, wiser and still ready to LMFAO

An email winged its way to my inbox last month inviting me to fill in one of those anonymous online surveys, with the promise that if I complied, I’d be in the draw to win $1,000.

Immediately I hit the ‘begin survey’ button (the lure of a possible easy grand had nothing to do with it – I just love doing surveys. I’m odd that way...).


Getting tactical with your social media

Getting tactical with your social media

We’re always seeing new ways that brands are piggy backing off trending topics for their campaigns.

And why wouldn't they?

If they can make it relevant to their brand, why not get onto a trending topic?


Hello, creativity!

Hello, creativity!

When the Fleet Review sailed into town recently, there was an abundance of excitement around the ships and sailors descending on the Harbour city, so I decided to use the weekend to my advantage and flex my creative muscle, by pushing myself out of my comfort zone and taking an interest in something I know nothing about.


Do you value content?

Do you value content?

I remember in 2004 when I went to my first Cannes Lions festival, the talk was all about consumer control and compelling content.

This was a time when Facebook was taking its first baby steps and few of us in Australia had even heard of personal video recorders, let alone had them in our homes – to give us the control we were being told would be era defining.


You can't fake good strategy

You can't fake good strategy

Reuters reported this week that 19 companies would be fined in New York for posting fake reviews on social sites such as Yelp and Google Local.

SEO companies offered to outsource reviews to freelance writers and thanks to a year-long sting by the New York Attorney General’s office, those companies will now be forced to pay $350,000 in fines.


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