This week social media has been a hot topic with consumer-led campaigns, a wonderfully disastrous Q&A on Twitter and rainbows everywhere.
The Cannes Lions International Festival of Creativity finished up last week with the world’s uber creatives descending on the French Riviera for a week-long celebration of big, brave ideas. As the biggest annual awards show and festival for professionals in the communications industry, it showcases the crème de la crème of work from across the world.
Social media is a fantastic tool for brands to engage with their communities and get added mileage out of their own content. But for those looking to do a little more with their social media presence, particularly mid-size brands, there is significant value in looking further afield than your well established social platforms such as Facebook, Twitter and LinkedIn to some of the up and coming social media networks.
Facebook updates, social platforms getting serious and living vicariously through Google street view.
Photo-oversharing, explaining snapchat to your mum and the internet showing why we love it with a little help from zookeepers.
Pinterest is now a shopping minefield, the streets are getting sassy and you can experience virtual reality with...cardboard.
A few weeks ago, Amazon launched the Amazon dash button. Received with much scepticism, the reaction of most of the public to this somewhat unbelievable invention was – really?
Video chatting, a Royal baby and Ryan Gosling being a good guy. It’s been a busy week on social media.
One of the fundamentals of public relations is honesty and transparency in communication. In this post however, we’ll be touching on a few campaigns where honesty has not been the best policy – rather, a little fantasy – or a little fiction, has been the key to their success.
Appealing for donations is an increasingly difficult task in Australia’s cluttered charity market where 700,000 not-for-profit (NFP) organisations are vying for their piece of the pie.