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FEELING THE (SOCIAL) FEAR AND DOING IT ANYWAY

FEELING THE (SOCIAL) FEAR AND DOING IT ANYWAY

One of the greatest barriers clients find to kick starting their social voices is fear. 


South by South West

South by South West

South by South West or SXSW as it’s better known, is of course the world famous interactive set of film, music festivals and conferences that runs every year around the middle of March in Austin, Texas.

In 2015, almost 70,000 people descended upon Austin to partake of the combination of conferences, trade shows and other events which harness creativity and new ideas sharing amongst bright thinkers and keen start-ups. 


How brands took part in Mardi Gras 2015

How brands took part in Mardi Gras 2015

Sydney was a sea of sparkle and fabulousness this weekend as Mardi Gras sashayed back into town. A number of brands boosted their support this year and social media was dominated with punny hashtags and rainbows supporting a range of fully integrated marketing campaigns. 


May your creative cup runneth over

May your creative cup runneth over

Inspiration and keeping your creative fuel tank full are both key components when thinking creatively. With this in mind, here’s our list of go-to websites to inspire, educate and keep you up-to-date with the latest and greatest in global creativity and innovation.


ACCESS Appoints Six In Six

ACCESS Appoints Six In Six

Access PR has appointed six new staff, including five new roles, in the past six months off the back of new business wins and a restructure for a stronger focus on digital.


Feed your mind and the rest will follow

Feed your mind and the rest will follow

Kick arse, stay grounded and expand your mind in 2015 with the help of these five Tweeters… and not a Tony Robbins type in sight, I promise


The evolution of the bloggersphere

The evolution of the bloggersphere

There has been some discussion in our office lately around the changing behaviours of bloggers and how they are choosing to work with brands.

We went to a great Mumbrella360 panel session, The Truth about Bloggers, which supported our theories.


Not on the internet? You must be joking

Not on the internet? You must be joking

A lead story in smh.com.au this week was about an oil rig worker who may have seen the missing MH370 but his report was, until now, discounted.


Vanity charity and the greatest risk for social media marketing: being inauthentic

Vanity charity and the greatest risk for social media marketing: being inauthentic

The inevitable backlash against the #nomakeupselfie has begun.

I say inevitable, because every single social media movement/campaign will have its fans and also its detractors*.

That’s just part of the “risk” of social media campaigns. (That's me on the left, by the way #heapsofmakeupselfie).


Data Journalism; Moving the PR dial from attention to trust

Data Journalism; Moving the PR dial from attention to trust

Forbes has recently been espousing the importance of authenticity in connecting brands and customers "in the moment"; while they're searching, sharing, discovering or buying.

Similarly the principles of data journalism, and its application for brands, are inherently anchored in authenticity, starting with the practical but critical step of examining data quality to ensure its integrity before the pursuit of insight and storytelling gets underway.


The Samsung selfie – marketing genius or cynical stunt?

The Samsung selfie – marketing genius or cynical stunt?

Are we really supposed to believe that in a world where artifice and make believe are the stock in trade, that Ellen’s now-famous Oscars selfie was somehow duplicitous?


The things we do for love (and PR)

The things we do for love (and PR)

Given the scope and breadth of work involved in PR, it’s possible to find yourself doing some pretty unexpected things. Often, they’re things I never envisaged myself doing when I decided on PR as a career.


Video makes the PR star

Video makes the PR star

Following the launch of local versions of The MailOnline, The Guardian and most recently Buzzfeed, I’ve been thinking a lot about the changing landscape of PR.


Brands stand up to be counted

Brands stand up to be counted

In the last 6-12 months I’ve noticed that more and more brands are finding great success by connecting their products and brand values to bigger societal issues.

For example, Pantene’s latest ad campaign Be Strong and Shine which tackles gender bias in the workplace, has gone viral with more than 28 million views and wide-spread media attention globally. Originally launched in the Philippines, the strong response to the ad was fuelled by endorsements from Facebook CFO, Sherly Sandberg. Based on the positive feedback, Proctor and Gamble decided to run it globally to maximise its reach.


Journalism will never die, it will just change form

Journalism will never die, it will just change form

There’s been so much to indicate the death of journalism lately – so many redundancies and titles closing, as a journo-turned-PR and general media junkie, it’s been a depressing year.


Let's be honest

Let's be honest

Consumers, now more than ever, are demanding transparency, honesty, and meaningful conversations with brands they trust. After coming across the Honest Slogans blog recently, the value of plain old honesty from brands was highlighted.


Being dangerous

Being dangerous

The Festival of Dangerous Ideas wrapped up in Sydney recently.

It brought with it a series of discussions and debates on all manner of interesting topics. Among them, Hanna Rosin asked whether men are an endangered species and Dan Savage put forward the argument that monogamy is on its way out and infidelity is now a more normal way of life (I don’t want to believe it but is this a strong possibility!).

It got me thinking about dangerous ideas and how potent they can be, not just from a societal or cultural perspective but when working with clients and brands too.


A review worth writing

A review worth writing

On a recent Sri Lankan getaway, my partner fell ill after eating a poolside meal at our hotel.

Surprising? No.

We were in Sri Lanka for the first time and getting sick at some stage was almost inevitable.


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