The Sydney Skinny
The Sydney Skinny is a nude swim event that encourages people to get out of their comfort zone and celebrate life. It promotes positive body image, self-acceptance, and personal achievement.
Access PR stepped right outside of our comfort zone to raise awareness for this unique event, implementing an integrated PR and social media campaign that achieved a record-breaking number of registrations and the strongest ever organic social media channel growth and engagement.
Highlights included navigating lots of nude bums for a live weather cross from the event with Channel 7, Weekend Sunrise, 59 online stories with features on News.com.au, The Huffington Post, The Sydney Morning Herald and The Daily Mail, 25 print stories, 16 radio interviews and widespread use of video footage from event sponsor nudie.