Access PR

The Sydney Skinny

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The Sydney Skinny

The Sydney Skinny is a nude swim event that encourages people to get out of their comfort zone and celebrate life. It promotes positive body image, self-acceptance, and personal achievement.

Access PR stepped right outside of our comfort zone to raise awareness for this unique event, implementing an integrated PR and social media campaign that achieved a record-breaking number of registrations and the strongest ever organic social media channel growth and engagement.

Highlights included navigating lots of nude bums for a live weather cross from the event with Channel 7, Weekend Sunrise, 59 online stories with features on News.com.au, The Huffington Post, The Sydney Morning Herald and The Daily Mail, 25 print stories, 16 radio interviews and widespread use of video footage from event sponsor nudie. 

Tourism NT
Sydney Airport
Art Gallery New South Wales
Parrtjima – A Festival in Light
Teachers Mutual Bank
Homeworld
CarePod
The Star
Barangaroo
Festival of Dangerous Ideas
Sydney School of Entrepreneurship
The New Daily
Tic-Toc
Corelle Brands
Daikin
Freeview
Frost
Brick Lane Brewing
Museum of Contemporary Art
ClickClack
Pizza Hut
Pacific Magazines
Changs
SBS
Fairfax Media