Access PR

The Pizza Hunt

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The Pizza Hunt

BRIEF

Access PR undertook a public relations campaign to generate widespread awareness and media coverage of The Pizza Hunt photography project to drive traffic to the artist’s Kickstarter webpage with the aim of achieving a $20K fundraising target.

RESULTS

  • The Kickstarter campaign raised $30,112 raised with 256 backers
  • Widespread media coverage including Buzzfeed.com the day of the Kickstarter campaign launch, also achieving high engagement on BuzzFeed Facebook page
  • Campaign selected as ‘Kickstarter Staff Pick’ in the first week of going live
  • Live in-studio interview with Channel 9 Weekend Today Show to discuss and promote the campaign and appeal for funds
  • International media coverage on The New York Times and Washington Post as well as Gizmodo India and The Daily Mail UK
Tourism NT
Sydney Airport
Art Gallery New South Wales
Parrtjima – A Festival in Light
Teachers Mutual Bank
Homeworld
CarePod
The Star
Barangaroo
Festival of Dangerous Ideas
Sydney School of Entrepreneurship
The New Daily
Tic-Toc
Corelle Brands
Daikin
Freeview
Frost
Brick Lane Brewing
Museum of Contemporary Art
ClickClack
Pizza Hut
Pacific Magazines
Changs
SBS
Fairfax Media