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The Pizza Hunt

The Pizza Hunt

BRIEF

Access PR undertook a public relations campaign to generate widespread awareness and media coverage of The Pizza Hunt photography project to drive traffic to the artist’s Kickstarter webpage with the aim of achieving a $20K fundraising target.

RESULTS

  • The Kickstarter campaign raised $30,112 raised with 256 backers
  • Widespread media coverage including Buzzfeed.com the day of the Kickstarter campaign launch, also achieving high engagement on BuzzFeed Facebook page
  • Campaign selected as ‘Kickstarter Staff Pick’ in the first week of going live
  • Live in-studio interview with Channel 9 Weekend Today Show to discuss and promote the campaign and appeal for funds
  • International media coverage on The New York Times and Washington Post as well as Gizmodo India and The Daily Mail UK