Access PR undertook a public relations campaign to generate widespread awareness and media coverage of The Pizza Hunt photography project to drive traffic to the artist’s Kickstarter webpage with the aim of achieving a $20K fundraising target.
- The Kickstarter campaign raised $30,112 raised with 256 backers
- Widespread media coverage including Buzzfeed.com the day of the Kickstarter campaign launch, also achieving high engagement on BuzzFeed Facebook page
- Campaign selected as ‘Kickstarter Staff Pick’ in the first week of going live
- Live in-studio interview with Channel 9 Weekend Today Show to discuss and promote the campaign and appeal for funds
- International media coverage on The New York Times and Washington Post as well as Gizmodo India and The Daily Mail UK