In 2017, Access PR was engaged to launch the globally unprecedented Sydney School of Entrepreneurship (SSE). Funded with a cornerstone investment by the NSW government, SSE is a unique partnership between all 11 NSW universities and TAFE NSW to enable a new generation of local entrepreneurs to thrive.
The launch resulted in widespread media interest, with more than 35 stories secured across broadcast, print and online media. Key highlights from the official launch included interviews with John Barilaro, NSW Deputy Premier and Nick Kaye on ABC Mornings with Wendy Harmer, in-studio interview with Nick Kaye on ABC News Breakfast and a dedicated feature on ABC’s evening news bulletin profiling some of the schools brightest budding entrepreneurs.
We also secured a number of key profiles opportunities for SSE CEO Nick Kaye in the lead up to the launch, including features in The Sydney Morning Herald, Australian Financial Review, BOSS Magazine and an interview on ABC’s The Business program.