Separate to our Tourism NT work is our ongoing remit with Northern Territory Major Events Company to handle all publicity for the annual First Nations light festival in Alice Springs, Parrtjima – A Festival in Light.
We initially managed the inaugural 2016 event and are currently ramping up to launch our fourth Parrtjima in April this year, after year-on-year growth.
Held over 10 nights, Parrtjima is the first only First Nations light festival in the world and Australia’s biggest-ever light show installation, including illuminating more than 2.5km of the 300-million-year-old MacDonnell Ranges.
The event’s aim is to become a regular destination for the NT and a key reason for tourists to visit. Our PR campaigns have been acknowledged as key drivers in securing attendance, positive sentiment locally and nationally, and funding.