Separate to our Tourism NT work is our work with Northern Territory Major Events Company to handle all publicity for the annual First Nations light festival in Alice Springs, Parrtjima – A Festival in Light.
We initially managed the inaugural 2016 event and are currently ramping up to launch our fifth Parrtjima in April this year, after year-on-year growth.
Held over 10 nights, Parrtjima is the first only First Nations light festival in the world and Australia’s biggest-ever light show installation, including illuminating more than 2.5km of the 300-million-year-old MacDonnell Ranges.
The event’s aim is to become a regular destination for the NT and a key reason for tourists to visit. Our PR campaigns have been acknowledged as key drivers in securing attendance, positive sentiment locally and nationally, and funding.