The Local Government Association of the NT is the peak body representing the local government sector in the NT, representing all 18 local councils. For the past two years, Access has worked on retainer supporting the association’s advocacy and operational programs through a diverse mix: media relations, communications strategies, social media support, internal communication, content, and marketing campaigns.
The work has seen a significant lift in awareness and understanding of the association and its benefits to various stakeholders.
The work has also given Access a deep understanding of local council operations and needs not only in municipal areas, but in regional and remote communities.
One key campaign was encouraging Territorians to nominate in local council elections last year. Through a mix of earned, owned and paid media, we developed a highly successful cut-through creative campaign that addressed the misperceptions and hurdles that stop everyday people from putting their hand up to represent their community.
