Access managed PR for the final ELEVATE Sydney, a dynamic four-day festival that turned Sydney’s iconic Cahill Expressway into avibrant hub of live music, entertainment, activities, and cutting-edge technology, with Sydney’s iconic harbour as the backdrop.
Backed by Destination NSW, the festival transformed Sydney’s CBD into a cultural summer hotspot, with more than 180 Australian artists performing across multiple daily sessions, and an incredible SkyShow featuring more than 600 drones.
From strategy to execution, we handled every aspect of publicity, including ministerial and program announcements, media calls, media relations, accreditation, hosting.
The results were outstanding, with widespread broadcast coverage across all metro TV news bulletins, live crosses on the Today Show, and features in mass-reaching outlets The Australian, Sydney Morning Herald, Daily Telegraph, Escape, The Guardian, and News.com.au.
