Guide Dogs NSW / ACT
Guide Dogs NSW/ACT is the leading provider of Guide Dogs and orientation and mobility services for people with sight loss. Access PR first partnered with Guide Dogs NSW / ACT in 2013 to raise awareness of key issues facing Guide Dog uses tied to International Guide Dog Day.
In 2015, we launched the ‘Respect my Uniform’ campaign that sought to reduce Guide Dog distraction and keep handers, and their Guide Dogs safe across the state.
Following the rollout of a traditional PR campaign that leveraged everyone’s love of cute puppies, we secured more than 176 editorial stories, including an ABC TV and online exclusive that went viral and became the network’s second highest performing online story of the year, attracting 8.3 million views, 31K likes, 2K comments and a staggering 149,000 shares.