Access PR

Earth Hour

Contact Access PR
Earth Hour

BRIEF:

Relaunch Earth Hour from a single ‘lights out’ event to an ongoing social movement about climate change.

Secured media partnerships, ambassador program and instigated comprehensive media campaign from national TV to regional press.

We even constructed a massive coral reef created by 350 people in Customs House that took a week to install.

RESULTS

  • 2000+ individual media stories
  • 34 million media impressions
  • 1,100 local events
  • #EarthHour trended overnight
  • On the day, Facebook reached more than 1.1 million people – the highest ever
Tourism NT
Sydney Airport
Art Gallery New South Wales
Parrtjima – A Festival in Light
Teachers Mutual Bank
Homeworld
CarePod
The Star
Barangaroo
Festival of Dangerous Ideas
Sydney School of Entrepreneurship
The New Daily
Tic-Toc
Corelle Brands
Daikin
Freeview
Frost
Brick Lane Brewing
Museum of Contemporary Art
ClickClack
Pizza Hut
Pacific Magazines
Changs
SBS
Fairfax Media