Relaunch Earth Hour from a single ‘lights out’ event to an ongoing social movement about climate change.
Secured media partnerships, ambassador program and instigated comprehensive media campaign from national TV to regional press.
We even constructed a massive coral reef created by 350 people in Customs House that took a week to install.
- 2000+ individual media stories
- 34 million media impressions
- 1,100 local events
- #EarthHour trended overnight
- On the day, Facebook reached more than 1.1 million people – the highest ever